From:  Foundation for Common Land (on behalf of the National Trust)

For: Digital Diary Contract

Contact: Sam Caraway, Project Manager

Foundation for Common Land

Submission Date: 5pm on the 3rd of August 2021  THIS IS AN EXTENSION TO THE ORIGINAL DEADLINE

Contract Value: £37,000 (+VAT)

Read/download the full specification


What is a Digital Diary?

Technically: A digital diary is a contextual, qualitative, longitudinal research methodology used to capture user behaviours, activities, and experiences.

Less technically: Typically, digital diaries take place over time and offer insight into people’s day-to-day lives. They’re researcher prompted and user generated—meaning our participants follow guidance and prompts and show you their experience in their own words.

Originally, they were done with a cultural probe. First, by sending literal notebooks to participants, giving them prompts, and having them write “diary” entries that they would mail back to the research team. Later on, some researchers would send out camcorders and disposable cameras.

A lot has changed since then, but diary studies are used more or less in the same way. They’re a great way to observe behaviours and experiences over time, and to collect some personal and qualitative insights outside of a “formal” research setting. And they’re one of the best methods to date for capturing data / knowledge in the moment and in context.

The Our Common Cause (OCC) Context

OCC is a project being developed over 4 geographic areas (Dartmoor, Yorkshire Dales, Shropshire Hills and the Lake District) involving multiple commons, a wide range of

audiences and diverse group of partner organisations[1]. (See attached pack for detailed information).

An Interpretation Strategy[2] was produced during the development which (amongst other things) recommended the development of a ‘Digital Diary’ (DD). The text (in italics) below is from page 51 of the final report.


Broad Objectives

Provide a curated collection of online archive, film and photographic resources (e.g. could be delivered as a blog) to demonstrate the special qualities of commons, their significance nationally and to cover aspects of their ownership, management and conservation. It will provide material to be used in some of the other interpretive products such as the Pop-up exhibition and take-away products (Interpretation Strategy). This online resource will also provide an important legacy for the project, providing a central collection hosted on the FCL/ Our Common Cause website.


Creative Digital Approaches

Although commoners are perhaps perceived as a traditional audience, Covid-19 has driven the rapid adoption of digital dialogue and communication (Zoom, Teams, etc) at a scale where the widespread adoption of a DD is now viable. This presents a timely opportunity for OCC to embrace these changes through the role out of a DD approach in a way that perhaps even 12 months ago, would not been viable.

We are seeking creative solutions in tender submissions that could encompass a wide variety of digital approaches such as web, apps, submitted and commissioned photography, short films, on-line journals, Vlogs, etc.   


Budget & Assessment of Tenders

The fixed budget for the DD contract is £37,000 (+VAT) over a 18 month period to August 2021 – February 2023

Please submit a short proposal (no more than 12 sides A4) outlining how you would approach this work to  by 5pm on the 3rd of August.. We will aim to finalise the appointment by ASAP. First round tender submissions will be short-listed and if successful you will be invited to a Zoom interview to present ideas and take part in a Q&A session on in WC 9th August . Your proposal should include:

  • An outline of how you would deliver the work within the timescales available,
  • Details and relevant experience of the individual(s) who will be delivering the work,
  • Examples of similar work completed for other projects including any NLHF projects,
  • An outline budget and timetable broken down into the different components of the work:
  • The fee structure for the individual/s involved including estimated time allocation
  • Estimated costs for travel and any accommodation or other subsistence
  • Total cost for all work and expenses, excluding VAT
  • VAT status.


Read/download the full specification